SEO is one of the hottest topics in the web world today. It is the reason your website is at the top, or bottom, of the search engine results. It is also the reason the number of visits to your website has either skyrocketed or, in some cases, plummeted. When looking at how effective your website is though, it is important to go beyond SEO. Website developers have a number of factors they track to determine how successful your website is. Today we’ll examine bounce rate and exit rate.
According to Wolfram Alpha there are an estimated 625.3-million websites and 10.82-billion pages of indexed content on the world wide web. The State of Search conference is all about how to stand out, and be that one in a million website.
The days are over when you just throw a website out there, and expect the money to come rolling in. The social media world has also rapidly matured. Setting up a Twitter, Facebook or Pinterest page and waiting for people to flock to your account are as probably rare as lightning striking in the same place twice.
In order to be found, a website needs a strategic combination of search optimization, paid advertising, social media and often times strong local strategy elements. The State of Search conference brings in experts from around the United States to the Dallas metroplex for a no holds barred, four track, all day conference.
My State of Search strategy was to learn a little bit of everything. Therefore, I used the morning to bounce from the Local Search Track to Social, and then the Paid Track. Once lunch was over I went to the Data Track, SEO and finished with the Social Track. Add in keynotes from industry titans like Rand Fishkin and Duane Forrester and what do you have? You have a recipe for a full day of bleeding edge Internet marketing strategies as told by the people that live, eat and breathe it. What else could you ask for?
Now more than ever, your presence on the web determines the amount of business you get. 71% of consumers start all their purchase decisions by using a search engine. Another 18% use a search engine to narrow down their choices. That leaves you with a whopping 11% of customers who do not use a search engine, which means it’s a good idea to learn exactly how does SEO work.
How it All Began
With so many people using search engines to make buying decisions, it is important to learn how to get your website at the top of any Google search. Since 70% of consumers ignore paid advertisements on search engine results, you need to be able to rise to the top without buying your way to the top. The concept of search engine optimization piqued the interest of website developers and small business owners alike. It all began in the mid 90’s, when two Stanford students began wondering “How does SEO work?” In the 10 years since then, SEO has changed and developed dramatically.
WordPress 3.7 “Basie” was released yesterday, and the key feature that will help the average website owner is background updates. I don’t know about you, but when I first read about this the developer in me almost had a heart attack.
You see, Develare tests our client websites extensively before moving from major versions like WordPress 3.6 to 3.7. However, it quickly became apparent that the WordPress Team took a very sensible approach to self-updating feature.
A look back on what made the web world turn
The new year will be here soon, and website developers are already looking at next year’s trends. So without any ado, let’s take a look back at the 2013 website design trends.
Responsive Website Design
Responsive website design is by far the top website design trend for 2013. With ways to view websites increasing daily, mobile apps have taken a back seat to pages that conform to any size screen. Responsive website design has many benefits. First, it makes websites more user-friendly as a whole. The more user-friendly a website is, the more likely a viewer will become a buyer. Responsive website design also makes sharing websites on social media easier, which means more exposure for small businesses.
Imagine this, you’re at your local coffee shop. Instead of reading through the newspaper, you’re catching up on email, perhaps doing a few Google searches. Somehow you have wandered onto a website while casually consuming data.
In this type of setting, the person is typically using their smartphone or tablet with one hand. Scrolling up and down, but not doing a whole lot of advanced moves. If the content on your website is easy for this user to consume, the result is they will be more engaged. If the content is hard for this user to consume, then they might find themselves zooming in and out of the screen or worse they might be panning from one side to the other. There is a good chance they might even go to another website instead.
On June 29, 2007 Apple released the original iPhone. On April 3, 2010 Apple released the original iPad. Since then, the mobile web hasn’t been the same. We now have modern, standards compliant web browsers in the palm of our hands.
In order to correctly backup WordPress you have to not only backup both the files and the database. BackupBuddy plugin excels in its ease of use for backing up, migrating, and restoring your website. After all, what good is a backup plugin if you have no clue how to get your website back when you need it?
This week was the Dallas/Fort Worth Search Engine Marketing Association’s (DFWSEM) annual “The State of Search” meeting. Traditionally, this is the biggest meeting of the year, and with experts from both Google, Bing and a surprise Skype presentation by Mary Bowling of Search Engine News, this year did not disappoint. In this article, I’ll go over some of the highlights and help bring home how those highlights can help a small businesses website.
So as I thought of the things that scared me this Halloween the idea of losing data came to my mind. Those beloved ones and zeroes arranged ever so eloquently to form the digital pictures, songs, or in this case websites.
Modern websites are almost all database driven. Why is that? Using databases we can store the contents, settings, and other data in one convenient spot. Then popular Content Management Systems (CMS) like WordPress, Joomla, and Drupal access this data and present it to your websites visitors in a nice format.