Blogs are instrumental tools for increasing the amount of traffic on your website, and as a result a growing number of companies are implementing blogs onto their websites. Blogs also provide a great medium for customers to interact with your company, mostly through comments. Now more and more blogs are implementing third party commenting systems to make the most out of customer interactions. Third party commenting systems have advantages over standard commenting systems including increased visibility on social media, their ability to engage audiences, and preventing spam on your blog. But beware – not all that glitters is gold.