Imagine this, you’re at your local coffee shop. Instead of reading through the newspaper, you’re catching up on email, perhaps doing a few Google searches. Somehow you have wandered onto a website while casually consuming data.
In this type of setting, the person is typically using their smartphone or tablet with one hand. Scrolling up and down, but not doing a whole lot of advanced moves. If the content on your website is easy for this user to consume, the result is they will be more engaged. If the content is hard for this user to consume, then they might find themselves zooming in and out of the screen or worse they might be panning from one side to the other. There is a good chance they might even go to another website instead.