Today’s topic is, “Monetizing Memberships”
All right, welcome to Friday Roundup. It is Friday, January 13, 2017. Today’s topic is Monetizing Memberships. Hello everyone, I’m John Peterson with Develare. Every week, we come here and we discuss tips to help you make the most of your website. This week’s tip is going to be monetization. Now, when I discuss monetization with folks, the first thing that comes to mind is typically ads. Ads work well on a lot of websites. However, most don’t have the traffic to really get enough revenue from ads. Another option that you may want to explore is a membership site. Now, you have to ask yourself; Do you provide unique content? Are you building communities? Do you have any digital media that you want to provide access to just member’s only. Maybe some pdfs, some video files or some audio files? Well, if you said yes to any of those, you might want a membership website. Provide enough value and people will pay. That’s the thing, provide value and people will pay.
Whether you’re an association, a non-profit, a company, or an avid fan, you can look back, start generating membership revenue, look at those membership websites, and use that revenue to fuel efforts to continue on. I hope this tip has been helpful.