Develare is a process-driven digital marketing agency built for SMBs and nonprofits.
Call or text (281) 552-8717Have you ever put up a beautiful, nicely-optimized website and then wondered why you weren’t getting any conversions from it? Maybe you need to look at the way you’ve set up your lead capture pages — or whether your site even has any lead capture pages. Let’s look at the basic concept of lead capture […]
Want to Build Your Online Customer Base? Cultivate Those Influential Reviews What are your customers saying about you — and how can you leverage those comments into a torrent of new business? For the answers to these questions, you need look no further than the world of online reviews. Today’s consumers are living much of […]
Anyone who has ever heard the term “pay per click” (PPC) already has some understanding of the idea behind paid search. Local paid search strategies can help you generate high-quality leads — but only if you know how and why you’re using them. Let’s take a look at: How paid search attracts curious clientele How […]
This past weekend, while my son and I were running errands, we decided to stop by several businesses in our neighborhood. These were great shops, hidden from the beaten path with little to no foot traffic. Most of the businesses have been open for several years. We talked with an owner who operated an art […]
Each year during November and December, I review our marketing efforts and website content. Businesses change and grow and the content that was created in January or even last year can become dated for many reasons. Many of these reasons include: target markets changed, industries get disrupted, new competition enters the market, competitors disappear, […]
We all have a love/hate with direct mail. It stuffs our mailboxes and recycle bins, especially while we’re away on vacation or traveling for work. We toss the information immediately without giving the postcard or flyer a second thought. The direct mail pieces that arrived in my mailbox today, were covered with fear messages splashed […]
In the past month, I have read several blog posts and comments on LinkedIn questioning the value of social media networks. David Meerman Scott, the author of The New Rules of Marketing, wrote a post about his recent speaking appearance at the Scale Up Conference in New Orleans. During his presentation, Scott asked the audience […]
One of the most frequent questions I am asked as an author and writer is, “I would like to start a blog post or write a book, but I don’t know how to get started.” My response is always, “just write” which generates a blank stare in return. I know the response seems oversimplified, with a […]
Hard to believe, but the first blog post was written all the way back in 1994 by a journalist. Now blogging is everywhere. From movie starts to the mom next door. Businesses are also blogging to show off their expertise, and generate extra search engine traffic. Josh Wardini shared this statistical beast of an infographic […]
Your business landing pages are important because they represent how you get online traffic. While you might specifically target customers to visit your homepage or direct traffic to blog pages, every page should be optimized. You want customers to click on your pages, make purchases, provide their email address, share your content with others and […]
