On June 29, 2007 Apple released the original iPhone. On April 3, 2010 Apple released the original iPad. Since then, the mobile web hasn’t been the same. We now have modern, standards compliant web browsers in the palm of our hands.
“Today, more than 39 percent of people use their smartphone at least once a day while watching TV, 62 percent say they do this multiple times a week and 84 percent do at least once a month.” The Cross Platform Report: A New Connected Community. Nielsen. 13 Nov 2012.
As expected, this changes the face of the web, and the mobile web. If you have a tablet or smartphone in your house, there is a pretty good chance that one of your loved ones is using it every day while watching TV.
Not Just for the Tech Savvy Elite
“These devices enable a new trans-generational community of connected consumers that crosses age, gender, race and ethnic lines to truly participate in the multitasking that used to be reserved for the young, or tech savvy elite.” The Cross Platform Report: A New Connected Community. Nielsen. 13 Nov 2012.
As the article mentions, the reality is that mobile web browsing isn’t just for kids anymore. In fact, according to Flurry.com, the mobile web is prime time, all the time. Whether it’s 6:00 AM or 6:00 PM, mobile usage is beginning to dominate the web experience.