Friday Roundup: Trustworthy SEO Links

Welcome to the Friday Roundup. It is Friday, February 17, 2017. Hello everyone. I am John Peterson with Develare. Today's topic is trustworthy SCO links. Now, modern search engines use hundreds of signals to rank websites.

There's one signal though that's been very consistent since the beginning and that's links. Initially links were very unsophisticated. You could get links from anywhere and it's all about getting those bulk links pointing to your website and then that would in turn elevate your website in the search engine rankings. Now, search engines have caught on to that. They're very sophisticated. There's a lot of work that goes into all this stuff.

There's a few key points that you need to know. The link that's coming to your site needs to be relevant to what you do. So, if you're asking for a link, it can't just be from some random website. It needs to be a website that's relevant to what you do. Now, I say a website, it really has to be a page that's relevant to what you do, to be more specific. Now, the thing you need to ask is is it relevant and then also does that page and that website have a good reputation? So, if that website has a good reputation, that page has a good reputation and it points to your site, you're going to be in pretty good shape.

Obviously, I'm simplifying things quite a bit. SCO can get quite complicated. What I wanted to make sure you knew is a few things you could do is have some actionable tips. One of those actionable tips is to ask for a link when you speak. If you're wanting to get good quality links and you're wondering how to know how to do it, just ask for a link when you speak. Many times, there's many of you out there that are out there speaking in front of business groups, either yourselves or somebody in your company is speaking in front of a business group, and they're not paying you for that. You're spending hours of your time preparing, hours of your time at the event, hours of your time driving to and from the event. The least they could do is give you a link from their website. That's a great way to get a quality link.

Now, another great way is to ask for a link when you sponsor a group. If you're sponsoring the local little league, unless you're in baseball that may not be all that helpful, but if you're sponsoring a group that's part of the industry that you're in, that could be super helpful. So, if you're looking for some actionable tips, I've given you two. One, when you speak, make sure and ask for a link. When you sponsor, make sure and ask for a link. That link can be in text in the middle of a page, whatever, it could be an image of your logo pointing back to your site, either way is fine. If you implement those two helpful techniques that will help you get more legitimate links and help you rise in the search engine.

This has been trustworthy links, SCO links. I hope you enjoyed the topic. If you have any questions, feel free to ask below. I'll be linking to some helpful tools that we like to use. One of them is SEMrush. If you're wondering if the links pointing to your website are good or not or if you're in trouble with Google, make sure and set up a free tool that Google provides called Google Search Friday Roundup Trustworthy SEO Links Page 3 of Consult. Once you have Google Search Console set up, it will tell you if there are any problems with your website, if there are any links that are getting you in trouble, and give you more information on what's going on with you and the Google search engine.

This has been the Friday Roundup. I'm John Peterson signing off. Thank you.